News Release Instructions

Communities like to hear about young people doing great things. You can gain recognition for your school and student programs by distributing this press release announcing your participation in a LEAD Conference to media in your community.

Helpful hints for distributing a press release:

  • Start with the template below and fill in your information where indicated.
  • Make a list of all the media outlets in and around your city. SparkAction provides a tool that helps you locate your local media outlets by zip code.
  • If more than one person from your school is attending to the conference, coordinate your efforts and write one press release as a team.
  • In addition to sending the press release to the media, post it on your website and social media channels.
  • Include pictures with your release whenever possible. Be sure to identify each individual in the picture by complete name and title.

Click here to download a LEAD press release template to customize and send.